The factory concerts are back with a show at the Pirelli Plant in Settimo Torinese. After all the positive feedback for the 2010 and 2011 shows, we once again exploit the link between workplace and music, this time harkening back to a European and Italian tradition. In the wake of the Great Depression, industry resumed its role as the prime mover of the economy in a “production renaissance”. See the growth and changes in the Settimo Torinese Plant, where high-tech is the name of the game. Listening to music may help us understand the profundity of the changes underway. Business and culture, hand in hand today.